Creating a New Digital Persona
Proske GmbH is a leading event-management agency in Munich. During Covid-19 the company went through a period of uncertainty as all gatherings of any kind were abruptly stopped. Proske chose to embrace the new normal and focused on producing innovative virtual events. At this important crossroad, the company wanted to reposition itself not only as the number one events organiser but also as a forward thinking business that can get your event done no matter what. See the full website here.
Where I came in
What started off as a short consultancy as part of my Master’s thesis during my time at QMU, continued into a longer freelance agreement. Here I was responsible to ensure their new identity was brought forward and to showcase it across all their social media channels.
Writing all the content for their site was done with the input of the creative and marketing teams, developing the intended tone of voice of the new Proske. The aim was to put their best foot forward with a website that could function as an online business card, a place where potential clients wanting to know more could get in touch.
Examples
