Localised Campaign Creation
LeoVegas Gaming Group is a global online casino operator, with origins in Sweden, where it is a clear market leader. Quickly growing throughout Europe, it moved its operational headquarters to Malta with additional offices in the UK, Netherlands, Spain and Poland. Having been acquired by MGM Resorts International in 2022, their drive for excellence has never been higher.
Where I came in
My journey with LeoVegas started as a content-marketer working in all their English-speaking markets. In this position I focused on creating attention-grabbing content that always related to the specific market. It also involved collaboration across CRO and branding teams as well as Country management to create acquisition and retention campaigns, from promotion e-mails and SEO blogs to banners and affiliate landing pages.
Examples
